I rebuilt the eligible set in week one and discovered half our “adopters” were internal staff. Awkward in the product review. Necessary.
Flagship · 8 weeks
Adoption Scorecard Studio
You arrive with one shipped feature and access to events. You leave with a scorecard that names adopters, depth, and the week the numbers usually lie. Live critique is Thursday 18:00 UK time.
Modules
1. The eligible set
Who could have used the feature at all. Role, plan, geography, feature-flag exposure. We throw out dashboards that divide by “all users”.
2. First contact versus adoption
A click is not a habit. You define a second-use window that fits the job, not a vendor’s default 7-day chart.
3. Depth measures
Completion, objects created, time-in-task, and the export that actually left the system. Each student picks two depth metrics and defends them.
4. The quiet week
Launch week is theatre. We rebuild the scorecard excluding the first seven days and compare the stories.
5. Segment honesty
Power users will inflate any mean. Medians, percentiles, and a written note on who you still cannot see (support-only customers, dark traffic).
6. Narrative pack
A two-page brief a director can read. Charts labelled with the limitation you cannot remove this quarter.
7–8. Public critique
You present. Peers attack the denominator. Faculty attack the story. You revise once.
What you should be able to do
- Write a one-sentence definition of adoption for a named feature, with a time window and an eligible set.
- Produce a weekly scorecard that does not collapse after a marketing spike.
- Explain, out loud, why a rising unique-user line can still mean the feature failed.
- Hand a limitation paragraph to legal or finance without flinching.
Instructor
Helen Marlow ran measurement for a Gloucestershire logistics platform before founding Content Fieldcore in 2019. She still sits in Thursday critique. She does not teach vendor click-paths as if they were science.
Fee (informational)
The studio is listed at £1,840 per seat for the eight-week intake, including critique recordings. Companies booking three seats receive a written group brief; that arrangement is described on the fees page. There is no checkout on this site.
Questions we actually get
Do I need SQL?
Enough to filter an event table and join to accounts. If you only have a GUI, you can still pass, but Module 5 will feel cramped. We will not teach SELECT from zero in this studio.
Can I use a feature that has not launched?
No. The work needs real events. Bring a feature at least three weeks in the wild, even if adoption looks embarrassing.
What is a real limitation of this course?
We cannot give you missing instrumentation. If your product never logged exposure to the flag, the scorecard will remain a sketch. Several alumni left Module 2 angry about that; they were right. Fix tracking first, or pick a different feature.
Is there a certificate?
A letter of completion naming the feature you measured. It is not a regulated qualification in the United Kingdom.
Reviews of this studio
★★★★☆
Thursday critique is sharper than our internal analytics guild. I still think eight weeks is long if your instrumentation is a mess — they tell you that up front, to be fair.